The Charged Particles team was putting the final touches on a multi-year endeavor to bring DeFi NFTs to market on the Etherium Blockchain. With such a forward-thinking concept that challenges the financial status quo by assigning value to a scarce NFT (e.g. art, collectibles, virtual real estate, in-game items, etc), it was necessary to have a brand and aesthetic that represented such an innovative platform. For this purpose, we conceived a polished visual guideline, a full-featured website, and seamless integration with the web-based application for the extensive crypto community.
With NFTs on everyone’s radar, it would be fair to assume that Charged Particles are jumping onto the bandwagon of an already fast-moving train. However, this project has been in development since 2019 and spans multiple countries and teams of developers. By creating a system designed with artists and the community first, Charged Particles are evolving the complexity, but also the unity of the crypto marketplace.
We harnessed that community-driven passion and built a site to focus directly on the people involved as much as the design and user experience. Understanding the design aesthetic of a modern crypto-based site was exciting for our designers, as it allowed us to merge our existing design styles with a mixture of high-technology design and retro accents.
The result is a strong and defined brand that communicates directly to the engaged audience that this is a welcoming community, despite the technically complex learning curve of interest-bearing NFTs and the crypto-currency industry.
I met the Kalapa team at a local crypto meetup here in LA, and we got along right away. When it came time to search for designers for our NFT launch, I knew they would be able to handle it. They build us a fantastic landing page that created the aesthetic and feel that we were going for perfectly.
With the volatility of a cryptocurrency-based industry, market fluctuations can cause swings in the overall performance of a product. Charged Particles have broken that mold and are rising above the competition with their personal and dedicated approach to the NFT scene.
Featured artists have processed an unprecedented >$300K USD within the first month of the platform launching.
168 “Protons” or NFTs Minted on Charged Particles and 73 have been sold, with ~$215,000 in Sales for Artists on the platform in the first two weeks.
To date (04/17/21), the highest “Energized” NFT has >$15K of USDC attached, earning 15% compounded interest.
Attendance for metaverse live events, organized and executed by Charged Particles, has seen >10K individuals in attendance.
>$15,000 has been “Energized” and deposited inside of NFTs, generating $1,000’s in interest for the NFT holders, adding increased value to their initial investment.
Charged Particles have directly partnered with dozens of artists to exclusively launch their pieces within the Charged Particles platform.
